For most people, the ability to read and write comes so naturally that we forget they are skills we had to learn as a child. But for immigrants who don’t know English, and native-born individuals who perhaps struggled in school, those letters on a page are literally a foreign language. From navigating our healthcare system and the DMV to simply wanting to read to a grandchild, a lack of literacy can be crippling. Literacy Volunteers of the New River Valley provides tutoring and classes to teach adults how to read, write, do basic math, and use computers — which in turn provides people the power to lift themselves out of poverty, lower health care costs, find and keep sustainable employment, and ultimately change lives.

Thanks to an incredible opportunity from Buzz 4 Good, LVNRV was featured on Blue Ridge PBS’s monthly BUZZ episode! Sponsored by 100+ Women Who Care NRV, the short documentary captured the attention of viewers and shed light on the incredible work of our students and volunteers and the transformative impact it has on their future.

As part of the episode, local marketing firm Wordsprint provided an opportunity for rebranding, including a logo refresh and a deep dive into the language we use to identify and promote our services.

Catch the BUZZ and watch today!